When Kansas City Chiefs All-Pro tight end Travis Kelce isn’t busy dominating on the gridiron, he’s always finding new things to do off the field. From “Catching Kelce” to his clothing brand Tru Kolors, he’s always doing something to extend his reach and brand.

The latest project that Kelce is involved in is a TV show that is taking cues from “Shark Tank.” The new show is called ”Front Office” and it’s from the creative minds at the athlete-owned media network PlayersTV. Basically, entrepreneurs will have a chance to pitch their products to a panel of athlete investors.

In the debut season, Kelce will join said panel filled with notable athletes that include retired NFL Pro Bowlers Vernon Davis and Wale Ogunleye, golf champ Michelle Wie-West, US Olympic icon Alyson Felix and NBA All-Star Chris Paul, who also serves as the executive producer of the show.

“This season of Front Office will showcase an array of compelling businesses and the people behind them,” said Paul, via press release.” The series brings the athlete into the boardroom, and the audience gets a glimpse of the diligent business practices of professional athletes.”

PlayersTV’s mission is to provide sports fans with unprecedented access into the interesting lives of professional athletes, both in and outside of their sport. The show is set to debut on Sunday, November 14th and the world will see Kelce’s unique take on some brand new business ideas.